NECTAR is derived from Greek nectar: the favoured drink of the gods, which in turn is the Latinized version of its current meaning, "sweet liquid in flowers," established in AD 1600
Why Coffee Nectar?
The coffee you consume is extracted from the roasted seed of the coffee tree. It is often mistakenly referred to as the fruit of the coffee plant. Based on this mistaken nomenclature, we use the term nectar to describe the sweet syrupy extraction from a roasted seed.
Don't be, all the associations you have with the term nectar ring true with Uncle Joe's. Wikipedia says "Nectar is a sugar-rich liquid produced by plants in glands called nectaries, either within the flowers with which it attracts pollinating animals"
Pollination, what's this got to do with coffee?
Nectar secretion increases as the flower is visited by pollinators. Our goal here at Uncle Joe's is simple: provide you, the pollinator, the highest quality nectar so you return often and spread news of our efforts.